Privacy policy

Last updated: 5 Feb 2025

Welcome to Magic Pony Books (magicponybooks.com). Your privacy is important to us, and this policy outlines how we collect, use, store, and protect your personal information.

Who we are

Our website address is: www.magicponybooks.com.

Magic Pony Books is an independent publishing imprint that provides books, downloadable resources, and exclusive content.

What personal data we collect & why

A. Information you provide to us

  • Email address & name – Collected when you subscribe to our newsletter or download free content.
  • Contact form entries – If you reach out via our contact page, we collect your name, email, and message content.
  • Comment data – When you leave a comment, we collect the data shown in the comment form, plus your IP address and browser user agent for spam detection.
  • Account information (if applicable) – If you register for an account, we store the details you provide.

B. Information collected automatically

  • Cookies – Small data files stored in your browser to improve your experience. See the Cookies section below.
  • Analytics & tracking data – We may collect anonymised data on how users navigate the site, including:
    • Pages visited
    • Time spent on pages
    • Clicks and interactions

We use Google Analytics to understand how visitors interact with our site and improve user experience.

Comments & media

A. Comments

When visitors leave comments, we collect:

  • The data in the comments form
  • IP address and browser information for spam detection
  • An anonymised hash of your email for Gravatar profile images (Gravatar’s privacy policy: Automattic Privacy)
  • Approved comments are publicly visible

B. Media Uploads

  • If you upload images, avoid embedding location data (EXIF GPS), as visitors can download and extract this information.

Cookies & tracking technologies

If you leave a comment, you may opt-in to saving your name, email, and website in cookies for convenience.

Other cookies used on this site:

  • Login Cookies: Stored for 2 days (or 2 weeks if “Remember Me” is selected) and deleted on logout.
  • Editing & Publishing Cookies: Stored for 1 day to track posts you edit.
  • Analytics & Tracking Cookies: Used for anonymous site usage analysis.
  • Embedded Content Cookies: External content (e.g., YouTube videos, social media posts) may set cookies when interacted with.

Managing Cookies: You can disable cookies in your browser settings, but some site features may not function properly.

Embedded content from other websites

Articles may include embedded content (e.g., videos, social media posts, articles). This content behaves as if you visited the third-party website and may collect data through:

  • Cookies
  • Third-party tracking
  • Interaction monitoring

We are not responsible for third-party privacy policies.

Who we share your data with

We do not sell or trade your personal data.
However, we may share your data in specific situations:

  • Spam Protection: Comments may be processed through an automated spam detection service.
  • Analytics & Marketing: Data is used to track site performance via Google Analytics.
  • Email Newsletter Provider: If you subscribe, your email is stored in our email system (e.g., Mailchimp, ConvertKit).

How long we retain your data

  • Comments: Stored indefinitely unless manually deleted.
  • Newsletter Emails: Stored until you unsubscribe.
  • User Accounts (if applicable): Stored as long as the account is active.
  • Analytics Data: Stored for up to 26 months.

Your rights over your data

If you have an account or left comments, you may request:

  • A copy of the personal data we hold.
  • That we delete any personal data we hold, excluding data required for legal/security reasons.

For data requests, contact us at: [email protected].

Where your data is sent

  • Visitor comments may be checked through an automated spam detection service.
  • Emails are processed through our email marketing provider (e.g., Mailchimp, ConvertKit).
  • Analytics data is processed by Google Analytics.

Security measures

We take security seriously and implement:

  • Secure servers & SSL encryption.
  • Access control on stored data.
  • Regular security monitoring.

However, no online system is 100% secure. If you suspect a security issue, contact us immediately at [email protected].

Children’s privacy

This website is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has submitted personal data, contact us at [email protected] to remove it.

Changes to this privacy policy

We may update this policy at any time. The latest version will always be posted on this page.

Contact information

For privacy concerns or data requests, contact us at: